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One of my clients seemed very attached to their previous content and we were unwilling to merge or remake any of their blog posts. Since I had already done an initial content audit and I knew the topics and angles that had been covered, I recommended implementing a center-style page on one of their main category pages to increase the visibility of the content. We kept the original content (only slightly optimized for search terms) and ensured visitors didn’t have to scroll through page after page trying to piece together a complete picture before investing.
Finally, as UK gyms reopen after lockdown, we want to do everything we can to engage our fitness customers. Instead of spending a lot of time creating new content, we revamped old posts and created a "Welcome Backpack." Prior to this post, there was a post that had been at the top of the list since it was published almost a year ago. This new pack takes the title off its pedestal and brings a ton of support and drop-in conversions.
Content moderation can be a great tool if done right. Not only do they cayman islands whatsapp data help guide your strategy and achieve results, but they also help you build relationships with your customers, which is a very welcome side effect if you ask me.
Navigating a B2B marketing environment can be difficult. Today, guest host Austin Peachey will take you through the parts of the roadmap his Obility team uses to develop a successful B2B SEO strategy.
A the steps to implement UTM tags for GMB.
Click on the whiteboard image above to open a larger version in a new tab!
video transcription
Hey Moz fans, welcome to the second edition of Whiteboard Friday. I'm Austin Peachey, SEO Manager at Obility, a B2B marketing agency in Portland.
Working for a B2B-focused agency, I know that navigating the B2B marketing environment can be difficult. If you want to be successful in B2B SEO, you need to make sure you follow the right steps. Today, I’m going to walk you through our roadmap to SEO success.
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發表於 2025-3-6 11:44:01
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